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This global campaign aimed to broaden Instagram's advertiser base beyond fashion, beauty, and travel brands. 


Using Story ads that drove to a landing page filled with case studies from brands ranging from Mercedes to Doritos to Bang & Olufsen, we provided a host of examples of how all different kinds of brands can find success on the platform.

A big thanks to Terry Hall from Psyop for bringing so much love and magic to this idea; to Teri Heyman for her production superpowers; and, of course, to Mimi Dutta for her partnership, vision, art direction, and hustle -- all of which helped give these films such a unique look and feel.

About the project


for Business


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