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I've always loved long copy ads.

 

They strip out all the gimmicks and throw the spotlight squarely on the art of persuasion.

 

But with all the impending doom surrounding the future of print, it seems every year there are fewer opportunities to write ads in this much-beloved genre.

 

In any case, I hope the bunch here are as much fun for you to read as they were for me to craft.

About the project

Long Copy

Relics

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