Lyle Shemer - Creative Director / Copywriter
Creative Lead, North America – Meta (New York, 2021 – Present)
Managing a team of creative directors, I help champion creative and strategic excellence across a variety of programs and campaigns related to business marketing, small business impact, and the safety and integrity of Meta's platforms and products.
Creative – Facebook (New York, 2016 – 2020)
Working as an independent contributor, as well as overseeing external creative teams, I created campaigns and marketing programs for Facebook’s family of apps and technologies, which helped drive over $55.8 billion in yearly advertising revenue.
Associate Creative Director – J. Walter Thompson (New York, 2008 – 2016)
Clients: KPMG, Royal Caribbean, Nestle, Centrum, Listerine, Wild Turkey, T. Rowe Price
Served as day-to-day creative lead on the KPMG account, helping to expand the agency scope from regional projects to global AOR. Pioneered KPMG’s foray into branded content through the creation of The Entrée, a series developed in partnership with CNN’s brand content studio.
Created various integrated campaigns for the agency’s roster of clients and contributed to new business wins that included Wild Turkey, Tylenol, and JP Morgan Private Bank.
Copywriter – BBDO (New York, 2005 – 2007)
Clients: Gillette, NFL, Pizza Hut, Motorola, DirectTV, Doritos, Lays
Developed print, TV, radio, and OOH campaigns that were commensurate with BBDO’s exceedingly high standards. Won acclaim for the NFL Fantasy spot “Pronunciation”, which Football Nation considered to be one of the “top ten football commercials of all time.”
Copywriter – Dentsu (New York, 2003 – 2005)
Clients: Canon, Toyota, BusinessWeek
Conceived the “Make Every Shot a PowerShot” digital camera campaign featuring tennis star Maria Sharapova. Worked across a series of corporate campaigns for Toyota and helped relaunch BusinessWeek magazine.
Miami Ad School
Copywriting, December 2001
Syracuse University S.I. Newhouse School of Public Communications
Bachelor of Science, Advertising, May 1999
Longhand Awards (2013) -- "Unlucky"
AI-AP International Motion Art Awards (2012) -- Billable Hours
Longhand Awards (2012)
New York Addy Awards (2007)
Communication Arts Advertising Annual (2006)
Clio Awards (2004)
New York Festival (2003)
The One Show (2002)