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Pepcid Complete represented a real breakthrough for heartburn sufferers: they could now get the fast acting relief they'd come to expect from brands like Rolaids. 


But they could also take the pills before a meal, knowing they could avert suffering later on with the kind of long-lasting relief they'd get from Prilosec.


We simply wanted to create a memorable way to communicate this—so we went to Mexico and hired a Mariachi band.

About the project




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